Posts Tagged ‘logos for packaging’

Designs for Print vs. the Web

Thursday, March 1st, 2012

Many design companies like HairPackaging.com offer design services for print as well as the web. To most people, a graphic represents something whether it’s used on a website or printed out as a poster. Actually, a lot more goes behind the scenes before a graphic can be used for print.  Here are some key differences between designs for print and designs for the web:

RESOLUTION

While digital printing is now reducing the problems caused by resolution, it has long been one of the key differences between designs created for print and web. Virtually all web graphics are created at 72 ppi (pixels per inch) – which is sufficient for optimal display across most browsers, operating systems and devices. However, the printing process requires graphics to have a resolution of 300 dpi (dots per inch) which means that the graphic has to be several times larger in its digital form than it is when it’s finally printed.  Using a lower print resolution may make the printed item print fuzzy, blurry or pixilated.

COLORS

Web graphics use RGB (Red-Green-Blue) color mode.  These files are electronic graphics files and should not change unless edited or converted.  They may display slightly differently across devices and screens, but generally look identical.  Printers use four-color process printing using the CMYK (Cyan-Magenta-Yellow-Black) color mode. RGB images should be converted to CMYK using graphics editing software such as Adobe Photoshop if you intend to print them.  If RBG colors are being printed, printers will try and give you the best possible color reproduction, but variation is inherent in the print process and it is understood and accepted as reasonable. Most printers  cannot guarantee an exact match in color between the electronic graphic file, previously printed matter and a recently print item.

FONTS AND TYPOGRAPHY

With print designs, you can go crazy with your typeface. You can use whatever font you want to and it’s completely possible for your printed result to look exactly the way you designed it on your computer. However, font choices are much more limited for website designs. Because text appearance is handled by the browser at the user’s end, you need to use a font in your website design that your user’s browser can display. This restricts your font selection to a small list of standard choices that deprive you of the creative choices you get with print design. If you absolutely must display YOUR creative font on the web, the text will need to be exported as a graphic or produced through a paid service like Typekit.

OVERALL APPEARANCE AND SIZE

Similar to the fonts dilemma, designs for the web are highly dependent on the conditions at the end user’s end. Depending on the user’s browser, operating system, screen resolution and computer, your web design might end up looking nothing like you want it to. Your best bet is to test your web designs across as many popular platforms and settings as possible and hope it doesn’t get ‘lost in translation’. With print design, you can take WYSIWYG (What You See Is What You Get) pretty much for granted. However, you have to keep certain things in mind. The kind of paper your design will be printed on, the limited range of user-friendly sizes it can utilize and the color palette it has access to are all important considerations for print design.

To ensure your designs, for print or for the web, are fully optimized and effective, you should hire the services of a professional design company.

Designing a Logo for your Hair Product

Saturday, September 10th, 2011

One of your assets closely related with your brand is your logo. A logo is a visual representation of your product and company and it carries connotations of quality, professionalism and aesthetics. Over time, you might become so successful that people might instantly recognize your logo from amongst the thousands of other brands on the shelf- which not only engenders brand identity but also brand loyalty. With your logo being such an important and lasting aspect of your company and product, you need to make the right decisions when getting it designed.

Above all, your logo should be a good representation of your company. Additionally, it’s always good to have a design that relates to your industry- whether it’s subliminally or explicitly. A big factor in the decision making process for your logo is your company name. You’ll need a logo that complements your company name especially if the name is going to be a part of the logo itself.  For instance, consider the following two logos we designed for two hair companies:

Logo for Julians Hair Salon

Logo for Julians Hair Salon

Logo for HairWeavon.com - Ireland based Hair Supplier

Logo for HairWeavon.com

 

As a company name, Julian’s isn’t too revealing as to what line of products the company makes.

But notice how we incorporated a wavy line that cuts across the entire typeface. That wavy stroke strongly resembles a lock of hair and in this way our logo for Julian’s connects the business name with the nature of products the company produces.

For HairWeavon, the approach was much more ‘in your face’. Not only does ‘Hair Weavon’ have a very revealing name but the logo incorporates a beautiful face illustration of an African American woman with gorgeously stylized lustrous hair. The logo not only makes a strong and clear statement about the company’s product line but also embodies the company’s target customers- African American women.

Of course, a design that works for one company/product might not work for another. Therefore it’s important that you choose a logo that’s the right choice for YOU. With all the options and approaches available, there are a lot of ways to make a logo for your hair business but keep in mind that all good logos have a couple of things in common: they’re unique, good looking and easily recognizable. Optionally, but highly recommended, they bear a relation (however slight) to the company’s nature of business. If you’re unsure about what would be the right logo design for your company, just contact a professional logo designing service like ours. We have a vast experience of designing logos for hair companies and assisting them in building strong and highly individual brand identities- and we can do the same for you!

Colors for 2010 vs colors for 2011

Saturday, December 11th, 2010

As we move into the New Year, it’s time to take a look back at the definitive colors for the year passing by and the forecasts for the one to come!

2010 Color of the Year

Pantone PMS 15-5519 2010 Color of the year Turquoise

Pantone PMS 15-5519 2010 Color of the year Turquoise

Turquoise (PMS 15-5519) was, arguably, the most popular color choice for 2010. While it was initially touted as the leader among house paints, it has (like color usually does) also become a packaging favorite. Turquoise was Pantone’s Color of the Year and even Global Color Research’s pick, Verdigris (NCS S 2050-B80G) is quite similar to Turquoise.

The blue-green dominion was also apparent in major paints firm ICI’s pick for ‘Color of the Year’. Their selection, Icy Blue looks as good on walls as it does on packaging displayed on a store shelf. For the color gurus at ICI, Icy Blue represents, and rightly so, new beginnings, energy renewals, optimistic dynamics and limitless horizons. The color is airy, atmospheric and light. It is not garish or overpowering in the least and creates a pleasing visual sense.

2011 Color of the Year (forecasted)

Forecasted Color of the 2011 - Cirtus Yellow

Forecasted Color of the 2011 - Cirtus Yellow

The color forecasts for 2011 are in and they represent almost a total 180 from the blue-green infatuation of 2010. However, ICI’s pick for 2011, a certain shade of Citrus Yellow, retains the airy, open feel of the Icy Blue they selected for 2010. Their description of the Citrus Yellow seems like a natural continuation of the implications of the Icy Blue. While the latter was about new beginnings and fresh spirits, the Citrus Yellow is about freeing yourself and having fun. Yellow has always been associated with warmth and sunshine and the Citrus Yellow introduces a sense of calm and openness to it.

Benjamin Moore’s forecasted Color of the Year for 2011 complements Citrus Yellow quite well: It is a rich Vintage Wine that has been prevalent not only on fashion runways and in packaging designs but also at homes.

When designing your hair packaging, you can benefit immensely from the carefully researched and trend conscious color picks of the above mentioned organizations. However, keep in mind that the best colors are always the ones that complement your marketing message most effectively.

Your Logo: What, Why and How

Tuesday, November 30th, 2010

WHAT IS A LOGO?

Have you noticed how synonymous the ‘tick’ sign is with Nike or how the ‘bitten apple’ is all that Apple Computers needs to imprint on its products? Nike and Apple are two excellent examples of how a logo is instrumental in building a brand. Even if your company is not a global giant, you can benefit immensely from investing in a great logo for your company/brand.

A logo is the visual identity of a company or brand. It creates instant recognition within a customer’s mind without the need of text, descriptions or details. However, the logo can also be the name of your company or product written in a distinctive and stylish way. The logo of Starbucks Coffee is a combination of both text and motifs.

WHY IS IT IMPORTANT?

A logo not only brands all your products with your stamp (and therefore associates them, without a doubt, with you) but it also acts as an effective marketing tool. Customers can spot the visual appearance of a logo from a distance and its individuality can help your product be instantly differentiable from the competition on the same shelf. Your company logo can also help spread the trust your customers have in one of your products to your newest product. When customers see a new hair packaging product branded with the same logo as the one on their favorite brand of wigs, they will automatically favor the new offering. Additionally, a creative, attractive and professional logo can generate plenty of interest in itself and, therefore, most companies prominently feature their logos on product packaging. Quite often, the entire packaging design stems from the look and feel of the logo itself. Whether you want to milk your established brand or want to build a new one, putting your logo on your hair packaging is immensely beneficial.

HOW DO YOU GET ONE MADE?

Unless you’re great with graphics designing yourself, the best way to create a great logo is to hire professional services. There are a number of companies which specialize in creating logos. Most high-end services deliver excellent results but they can cost you hundreds and thousands of dollars. However, if you’re on a tight budget you can still get a great logo created.    Feel free to contact HairPackaging.com for more information.

Your logo is your identity and can have innumerable benefits. So make sure you incorporate it into your packaging design