Posts Tagged ‘logo design’

Trademarks and Copyrights

Tuesday, February 12th, 2013

A lot of our clients ask us about the trademarks and copyrights associated with their business on the Internet and, especially, their websites and logos. While specifics differ from business to business, object to object and country to country, we decided to do round up the most commonly asked questions in a general introductory article on this topic to give you a place to start at.

What are trademarks and copyrights?

A trademark is your brand- legally registered or established by use. It can be a symbol, word or combination of words that represent your company and product. Your trademark can include your logo (which is a visual/symbol) but it can be other things as well. Your trademark protects your brand’s identity.

A copyright is also the ownership of intellectual property but just of another kind. Assets protected by copyrights are the work of an artist or author- such as photos, graphics and writings. A copyright grants the creator/owner legal rights over the ownership and use of the authored work- and provides protection against infringement during legal action.

Your business name and logo can be protected by trademark while the original photos and writings on your website can be protected by copyright.

Can I get my website copyrighted?

You can get your business name and, in most cases, your logo protected under a trademark. The original authorship on your website- such as writings, artworks and photographs that are rightfully yours- can be protected with copyright but mere facts and ideas can not. If your business is registered in the US, use these instructions to obtain copyright.

You can not get your domain name copyrighted but your logo can be protected under copyright or trademark if it contains sufficient authorship.

How can I obtain a copyright?

As the original creator or owner (if the creator has legally transferred you the rights) of your website, you automatically hold the rights to your visuals and corporate identity (such as your logo and trademark). The general rule for copyright is that you need to have sufficient authorship in a work to hold the rights to it. So for instance, any writing or graphics on your website need to be created by you or the original creator must have legally transferred the rights to you (as in the case of ‘ghostwriting’).

However, in order to seek legal action in case of an infringement, you will need to have your copyright registered with the governing copyright office in your country.

Where can I get more information?

The US Copyright Office has a very comprehensive FAQs (Frequently Asked Questions) section on copyrights that can answer most of your specific queries on what constitutes as a copyright in the USA.

Contact the US Patent and Trademark Office for trademark protection and information.

How can I protect the content on my website?

  • Make sure you display a copyright symbol/notice on your website so that visitors know that they are not allowed to copy/reproduce/use your content without your consent.
  • Use websites like copyscape.com to check for duplicates of your content on the Internet.
  • If someone has copied your content, have your lawyer send them a cease-and-desist letter.
  • Get the appropriate copyrights registered at your governing copyright office.
  • Password protect and properly secure information on your server that you don’t want to be publicly available.

How to Choose the Best Colors and Typefaces for Your Hair Packaging

Monday, October 15th, 2012

The packaging for your hair extensions, wigs and other hair products plays a very important role in the success of your hair business. However, when it comes to planning your packaging design, you might find yourself overwhelmed by all the different design options and various looks you can choose from. Two of the biggest concerns in packaging are picking the right colors and typefaces. To help you pick what’s best for your hair business, we compiled the following tips:

Know your brand

The colors and typeface you will choose for your packaging design will not only represent your brand personality but also become an inseparable part of it. Therefore, before you dive into packaging decisions, it’s important for you to fully develop your products’ identity. Are you catering to the masses or an exclusive clientele? Does your target audience respond best to sleek and minimal designs or ornate patterns and celebrity shots? Do you want to position yourself as female brand or establish a generic unisex line? Answers to questions like these will help you pick colors and typefaces that correspond best to your brand’s individual identity.

Understand color theory

How to Choose the Best Colors for Packaging

How to Choose the Best Colors for Packaging

The colors used in packaging design aren’t picked just because they look ‘pretty’ or they are the packaging designer’s personal favorites. Each and every color invokes a particular feeling and gives off a different vibe. Pink can directly make your brand more amenable to a female consumer base, black can be used to represent sophistication and exclusivity, and bright colors like reds and oranges are often used to achieve a fun, youthful look. Depending on the brand image you are going for, your color palette might be anything from a burst of many different colors to a solid black.

Choose between serif and san-serif

Typefaces can be widely categorized into serif and san-serif types. Serif typefaces have tiny feet to their alphabets while san-serif fonts don’t.  For instance, the over used Lucida Handwriting is serif whereas the always dependable Helvetica is a san-serif typeface. Serif fonts are often seen as feminine, flowery, elegant and/or ‘handwritten’- which make them very popular for hair businesses. Generally, san-serif fonts are used to give off a modern, professional and/or corporate look.

As with colors, typefaces can also give a distinct impression that can augment or clash with your overall brand personality. For instance, you might be going for a ‘sleek, modern and sophisticated’ look but if use ‘Comic Sans’, you might end up being counterproductive.

Of course, you could always leave these decisions to professionals like us. We hear out your ideas and goals, and then design hair packaging that’s just the right fit for your business. Contact us now for advice and a free quote.

Designs for Print vs. the Web

Thursday, March 1st, 2012

Many design companies like HairPackaging.com offer design services for print as well as the web. To most people, a graphic represents something whether it’s used on a website or printed out as a poster. Actually, a lot more goes behind the scenes before a graphic can be used for print.  Here are some key differences between designs for print and designs for the web:

RESOLUTION

While digital printing is now reducing the problems caused by resolution, it has long been one of the key differences between designs created for print and web. Virtually all web graphics are created at 72 ppi (pixels per inch) – which is sufficient for optimal display across most browsers, operating systems and devices. However, the printing process requires graphics to have a resolution of 300 dpi (dots per inch) which means that the graphic has to be several times larger in its digital form than it is when it’s finally printed.  Using a lower print resolution may make the printed item print fuzzy, blurry or pixilated.

COLORS

Web graphics use RGB (Red-Green-Blue) color mode.  These files are electronic graphics files and should not change unless edited or converted.  They may display slightly differently across devices and screens, but generally look identical.  Printers use four-color process printing using the CMYK (Cyan-Magenta-Yellow-Black) color mode. RGB images should be converted to CMYK using graphics editing software such as Adobe Photoshop if you intend to print them.  If RBG colors are being printed, printers will try and give you the best possible color reproduction, but variation is inherent in the print process and it is understood and accepted as reasonable. Most printers  cannot guarantee an exact match in color between the electronic graphic file, previously printed matter and a recently print item.

FONTS AND TYPOGRAPHY

With print designs, you can go crazy with your typeface. You can use whatever font you want to and it’s completely possible for your printed result to look exactly the way you designed it on your computer. However, font choices are much more limited for website designs. Because text appearance is handled by the browser at the user’s end, you need to use a font in your website design that your user’s browser can display. This restricts your font selection to a small list of standard choices that deprive you of the creative choices you get with print design. If you absolutely must display YOUR creative font on the web, the text will need to be exported as a graphic or produced through a paid service like Typekit.

OVERALL APPEARANCE AND SIZE

Similar to the fonts dilemma, designs for the web are highly dependent on the conditions at the end user’s end. Depending on the user’s browser, operating system, screen resolution and computer, your web design might end up looking nothing like you want it to. Your best bet is to test your web designs across as many popular platforms and settings as possible and hope it doesn’t get ‘lost in translation’. With print design, you can take WYSIWYG (What You See Is What You Get) pretty much for granted. However, you have to keep certain things in mind. The kind of paper your design will be printed on, the limited range of user-friendly sizes it can utilize and the color palette it has access to are all important considerations for print design.

To ensure your designs, for print or for the web, are fully optimized and effective, you should hire the services of a professional design company.

Designing a Logo for your Hair Product

Saturday, September 10th, 2011

One of your assets closely related with your brand is your logo. A logo is a visual representation of your product and company and it carries connotations of quality, professionalism and aesthetics. Over time, you might become so successful that people might instantly recognize your logo from amongst the thousands of other brands on the shelf- which not only engenders brand identity but also brand loyalty. With your logo being such an important and lasting aspect of your company and product, you need to make the right decisions when getting it designed.

Above all, your logo should be a good representation of your company. Additionally, it’s always good to have a design that relates to your industry- whether it’s subliminally or explicitly. A big factor in the decision making process for your logo is your company name. You’ll need a logo that complements your company name especially if the name is going to be a part of the logo itself.  For instance, consider the following two logos we designed for two hair companies:

Logo for Julians Hair Salon

Logo for Julians Hair Salon

Logo for HairWeavon.com - Ireland based Hair Supplier

Logo for HairWeavon.com

 

As a company name, Julian’s isn’t too revealing as to what line of products the company makes.

But notice how we incorporated a wavy line that cuts across the entire typeface. That wavy stroke strongly resembles a lock of hair and in this way our logo for Julian’s connects the business name with the nature of products the company produces.

For HairWeavon, the approach was much more ‘in your face’. Not only does ‘Hair Weavon’ have a very revealing name but the logo incorporates a beautiful face illustration of an African American woman with gorgeously stylized lustrous hair. The logo not only makes a strong and clear statement about the company’s product line but also embodies the company’s target customers- African American women.

Of course, a design that works for one company/product might not work for another. Therefore it’s important that you choose a logo that’s the right choice for YOU. With all the options and approaches available, there are a lot of ways to make a logo for your hair business but keep in mind that all good logos have a couple of things in common: they’re unique, good looking and easily recognizable. Optionally, but highly recommended, they bear a relation (however slight) to the company’s nature of business. If you’re unsure about what would be the right logo design for your company, just contact a professional logo designing service like ours. We have a vast experience of designing logos for hair companies and assisting them in building strong and highly individual brand identities- and we can do the same for you!

How we became web designing experts for the hair industry

Thursday, June 16th, 2011

Recently, we had the opportunity to work on several hair-product websites. Our clients sell a vast range of hair products- everything from wigs, weaves, synthetic extensions and human hair to shampoos, relaxers and other beauty products. Correctly identifying the importance of a web presence and the benefits of e-commerce, our clients wanted us to create high quality websites for them that could not only help them attract more customers but also enable them for effectively and efficiently selling their products online. To that end, we started working on perfectly customized websites for each one of clients. Here are some interesting details on three of our biggest success stories:

WWW.HAIRWEAVON.COM

HairWeavon proclaims itself as a provider of quality hair extensions for black women. As our client, they wanted us to build a website that could complement this claim through a compelling design, prominent placement of their products and strengths and a customer-centric focus. To accomplish that objective, we included a blog on the website. Now the HairWeavon staff is easily able to post updates about new hair products, offerings and other information with a few simple clicks. We also included a nifty currency and language converter for the HairWeavon store to assist international customers. Thanks to such features, customers are not only instantly notified of the newest HairWeavon products but are able to browse through the products with the convenience of their own language and currency. The result? Sales at HairWeavon have reached a new high!

WWW.UNIQUEHAIREXTENSIONS.COM

For Unique Hair Extensions, we truly went beyond basic web design. Like with HairWeavon, we created an online store for Unique Hair Extensions but, keeping in mind our particular client’s customer base, we also included options for wholesale/distributor and retail sales.  Our client at Unique Hair Extensions also appreciated the built-in article manager we incorporated in to the website. And to top it off, we created an impressive flash animation, featuring Unique Hair Extensions’ top products, and displayed it prominently on the website.  It was a lot of hard work but it was totally worth it when we experienced the final result and secured ourselves yet another satisfied client.

WWW.KOBOHAIREXTENSIONS.COM

Our web design for Kobo Hair Extensions features an elegant understated look and a streamlined structure. The content on the Kobo website is neatly organized in several visible categories and visitors can easily click through to the section that interests them the most.  Since Kobo Hair Extensions deals in a variety of hair products, we wanted to make sure we covered all of its offerings and created a website that could truly be the one stop shop for customers of hair products.

Be sure to visit our clients’ websites discussed above and let us know what you think. And if you want us to design your own hair product site, feel free to contact us at any time.