Posts Tagged ‘hair’
Thursday, November 8th, 2012
Have you suddenly started seeing black and white squares full of jumbled square dots everywhere? Are you seeing them on everything from business cards and print ads to t-shirts and packaging? Don’t worry- your vision is fine. These particular little squares are called QR codes and, to jog your memory, here is a picture of one.
A QR Code is a matrix barcode. The QR in the name is short for ‘Quick Response’ and their primary functions are information encoding and identification- same as traditional barcodes. However, while simple barcodes like UPC can contain limited information, QR codes can be used to encode a large amount of data- including everything from serial numbers and text to URLs. QR codes boast larger storage capacities and faster readability than traditional barcodes. And with the widespread usage of smart phones, users can now quickly scan a QR code- whether it’s on a print flyer or a T-shirt, through a variety of available QR codes apps and go directly to the promoter’s website.
QR codes started out in Japan as a Toyota project but they quickly found numerous uses outside the automobiles industry. Now every business- big and small- is scrambling to get its own QR code which they can use in promotional material to lead readers/viewers to their landing pages, offers and discounts etc.
QR codes help boost conversion rates. Instead of viewing a print ad or packaging- and instantly forgetting about it- users can use their smart phones to instantly scan the printed QR code and go directly to the company’s website. Once they are there, you can provide them with detailed information, showcase the entire range of your products and provide incentives for making a purchase. In fact, your print material should also include some incentive for the user to scan the QR code. By promising them a freebie or small discount, you encourage them to immediately scan your QR code and visit your website.
By using QR codes on your hair packaging and print promotional material (including flyers, posters, t-shirts, letterheads, business cards, etc.), you can give a boost to your web presence and lead your customer to all the important information and product offers that you can’t squeeze onto the print entities. To generate a QR code for your hair business, just go to websites like kaywa.com or use Google’s QR code generator.
QR codes present a superior alternative to traditional barcodes. By getting your own QR code and printing it on your packaging and other print material, you can increase your conversion rate and stand out from the competition.
Tags: blogs about hair, box-packaging, great packaging design, hair, hair industry blogs, hair packaging, hair packaging tips, packaging tips, QR Codes for Hair Packaging, QR Codes for Packaging, tips for great packaging design
Posted in Hair Packaging | No Comments »
Monday, October 15th, 2012
The packaging for your hair extensions, wigs and other hair products plays a very important role in the success of your hair business. However, when it comes to planning your packaging design, you might find yourself overwhelmed by all the different design options and various looks you can choose from. Two of the biggest concerns in packaging are picking the right colors and typefaces. To help you pick what’s best for your hair business, we compiled the following tips:
Know your brand
The colors and typeface you will choose for your packaging design will not only represent your brand personality but also become an inseparable part of it. Therefore, before you dive into packaging decisions, it’s important for you to fully develop your products’ identity. Are you catering to the masses or an exclusive clientele? Does your target audience respond best to sleek and minimal designs or ornate patterns and celebrity shots? Do you want to position yourself as female brand or establish a generic unisex line? Answers to questions like these will help you pick colors and typefaces that correspond best to your brand’s individual identity.
Understand color theory
How to Choose the Best Colors for Packaging
The colors used in packaging design aren’t picked just because they look ‘pretty’ or they are the packaging designer’s personal favorites. Each and every color invokes a particular feeling and gives off a different vibe. Pink can directly make your brand more amenable to a female consumer base, black can be used to represent sophistication and exclusivity, and bright colors like reds and oranges are often used to achieve a fun, youthful look. Depending on the brand image you are going for, your color palette might be anything from a burst of many different colors to a solid black.
Choose between serif and san-serif
Typefaces can be widely categorized into serif and san-serif types. Serif typefaces have tiny feet to their alphabets while san-serif fonts don’t. For instance, the over used Lucida Handwriting is serif whereas the always dependable Helvetica is a san-serif typeface. Serif fonts are often seen as feminine, flowery, elegant and/or ‘handwritten’- which make them very popular for hair businesses. Generally, san-serif fonts are used to give off a modern, professional and/or corporate look.
As with colors, typefaces can also give a distinct impression that can augment or clash with your overall brand personality. For instance, you might be going for a ‘sleek, modern and sophisticated’ look but if use ‘Comic Sans’, you might end up being counterproductive.
Of course, you could always leave these decisions to professionals like us. We hear out your ideas and goals, and then design hair packaging that’s just the right fit for your business. Contact us now for advice and a free quote.
Tags: blogs about hair, box-packaging, colors, colors for packaging, great packaging design, hair, hair industry blogs, hair packaging, hair packaging tips, logo design, logos on hair packaging, packaging tips, tips for great packaging design, wigs packaging
Posted in Hair Packaging | No Comments »
Thursday, September 6th, 2012
Just how important is packaging to a product’s success? Should you be concerned about your hair business if your product is high quality but your packaging isn’t? You are probably no stranger to questions like these and they are all quite valid and good questions. Let’s take a look at a few popular packaging case studies to get some insight on the matter!
Coca-Cola Brand
iPod Packaging
Great packaging makes great companies
Packaging is a part of your overall brand identity. For instance, take the Coca Cola brand and its packaging. The classic logo and colors, and the distinctive shape are as much synonymous with Coca Cola as the drink itself. You don’t even need to see the name of the company anywhere to recognize Coca Cola’s branding and packaging. Similarly, the gorgeous box packaging Apple uses it for its products creates a positive emotional feeling in its customers, and emphasizes and complements the entire Apple experience.
Bad packaging loses money
On the other end of the spectrum, the horrible plastic-and-hinges packaging for the original Star Trek DVD series created thousands of disgruntled fans. The studio ultimately had to do away with the packaging and resort to simple boxes.
Knowing your target customers and their preferences in product packaging can make or break your brand- and save you from thousands of dollars worth of loss.
Your packaging will create customers
If you are a new entrant in the hair business, you will face a lot of challenges in making a name for yourself. Your biggest concern will be trying to shift from being an unknown company to a popular brand that your customers can trust. However, when your potential customers will walk into a store and see your product for the first time, they will probably not know anything about you or your product quality. The only thing they will be able to see is your product packaging. And that’s why your product packaging can be your most powerful marketing tool if you use it correctly. Attractive, eye-catching and visually pleasing packaging could draw in customers and make them curious. They will want to find out more about your products, read what you have to say on the packaging and give your hair extensions or wigs a try. Over time, your packaging will become part of your cohesive brand strategy that will make you stand out from the competition. On the other hand, if your packaging is unattractive, unimpressive or downright ugly, it will put off potential customers no matter how good your product is.
The truth of the matter is that appearances matter. Your packaging will decide whether your product makes a good first impression or sinks without a trace.
Tags: blogs about hair, box-packaging, great packaging design, hair, hair blogs, hair box, hair industry blogs, hair packaging, hair packaging cost, hair packaging types, packaging tips, tips for great packaging design
Posted in Hair Packaging | No Comments »
Tuesday, June 5th, 2012
Pantone recently revealed its selection of the trendiest colors for 2012 and it’s a mix of bright hues full of vivacity and deeper shades dripping with fantasy. The Fashion Color report comes ahead of the New York Fashion week and since hair packaging is all about fashionable and good looking product packaging, these colors should give you a lot of ideas and inspiration for your hair packaging. Check them out!
Packaging Colors for 2012 Pantone Colors
“By playing to consumers’ practical side with versatile neutrals and boosting their confidence with bold, spirit hues, this skillfully balanced palette has something for everyone”
- Leatrice Eiseman, the Executive Director of the Pantone Color Institute
Our personal favorites are French Roast, Honey gold, Olympian Blue, Pink Flambé, Tangerine Tango, Ultmarine Green and Rhapsody- all of which are great fits for some really eye-catching and trendy hair packaging. In fact, we came up with some color schemes for you based on these colors that you might want to consider for your packaging:
1. French Roast and Honey Gold
The French Roast can be used for the requisite ‘hair like’ dark background and the Honey Gold can be used for lettering that really pops out! This scheme is a nice variation- but yet sufficiently similar- to the classic black and gold combination. The colors are different enough to make you stand out but the color combination has roots in a tried and tested successful match!
2. Pink Flambé and Rose Smoke
These beautiful pastels are perfect to give your hair packaging a classy, vintage look. The pink is feminine and vibrant enough to be interesting and appealing, and the Rose Smoke is demure and understated enough to offset the packaging looking like a hot pink extravaganza. This color scheme is also perfect for the dress your real or illustration model wears on the packaging. For best results, compliment these colors with browns and golds.
3. Tangerine Tango and White
For a clean, modern look, use a white background, a healthy dose of Tangerine Tango and pitch black silhouettes of models and hair for your packaging. The white will make everything look clean and fresh, the Tangerine Tango adds plenty of color and personality, and the dark silhouettes will add a sophisticated artistic look.
Once you have a general idea about the colors you like and the approach you want to take with your hair packaging, go over your ideas with our professional hair packaging designers. We will advise you on the best color schemes for your packaging after considering your product and target market, your personal preferences and the year’s trendiest colors!
“By playing to consumers’ practical side with versatile neutrals and boosting their confidence with bold, spirit hues, this skillfully balanced palette has something for everyone”
- Leatrice Eiseman, the Executive Director of the Pantone Color Institute
Tags: 2010 colors for packaging, 2011 color predictions, 2011 hot colors, 2012 Colors for Packaging, 2012 Hot Colors, 2012 Pantone Hot Colors, great packaging design, hair, hair box, hair packaging, packaging tips, tips for great packaging design, types of hair packaging, wigs packaging
Posted in Hair Packaging | No Comments »
Sunday, April 15th, 2012
Now that you’ve decided to make a website for your business, you are ready to take the next big decision: the scope. How thorough or detailed your website is going to be? What features and functionality do you want it to provide? Will it also be an e-commerce solution? Questions like these and many others will need to be answered in the planning stage to ensure that your website is created exactly according to your requirements, functions smoothly and fulfills its purpose.
A major decision in website creation is choosing between a static and dynamic website. These two don’t have to be mutually exclusive- you could have static as well as dynamic sections or pages within the same website. But on the whole, websites can usually be categorized as either ‘static’ or ‘dynamic’. What these words essentially mean for your website is that a static website is one that is developed using just html and is WYSIWYG (What You See Is What You Get): whatever you develop in html is exactly what will appear to the end user without any functions like individual customization or interactivity. A dynamic website, on the other hand, is one that is developed with server-side languages (such as PHP, ASP, Coldfusion etc). These scripts draw content from your website’s internal database- or content management system- and display it based on the end user’s actions. This allows for a ‘dynamic’ experience for your visitors who can interact with your website- whether it’s through forms, blog postings, message boards, an online store or personalized user accounts etc. This is a sharp contrast from content on a static website which is just displayed to the user and they can’t ‘play around with it’.
The best option for your website could be either static or dynamic- and even a mixture of both. But what it really depends on is your requirements and constraints. If your website will be used for just providing information (for instance, you just want to have pages that tell a little about yourself, display a bunch of images and provide contact information), a static website is probably the right choice for you. Static websites also usually cost less and provide you with flexibility to change up the design on every page of your website. On the down side, you’ll always need to update the website’s development code to make changes, extensions or updates. And that might require you to call upon your developer, time and time again.
If you want to enable user interaction for your site (especially if you want to have an e-commerce component) and make it a dynamic experience, you may need to pay a bit more for a dynamic website. However, a dynamic website is generally far more engaging and useful for your visitors and you can usually easily make updates and changes yourself by simply using your browser. You could add additional product categories and items without the need to changing existing code or creating more pages. You could post news and updates by just clicking the ‘post’ button. Moreover, your users could personalize your website according to their preferences. The possibilities of a dynamic website are endless.
Both static and dynamic websites serve certain purposes and either could be a complete solution for your needs. Take the time to discuss what will be the right choice for you with your designer.
Tags: e-commerce sites for hair industry, great packaging design, hair, hair industry ecommerce sites, hair industry web designs, hair industry website design, hair packaging, hair packaging tips, tips for great packaging design
Posted in Hair Packaging | No Comments »
Thursday, March 1st, 2012
Many design companies like HairPackaging.com offer design services for the print as well as the web. To most people, a graphic merely represents a graphic whether it’s used on a website or printed out as a poster. But, actually, a lot more goes down behind the scenes before a graphic can be optimally used for either medium. Here are some key differences between designs for print and those for the web:
- 1. RESOLUTION
While digital printing is now reducing the problems caused by resolution, it has long been one of the key differences between designs created for the two mediums. Virtually all web graphics are created at 72 ppi (pixels per inch) – which is sufficient for optimal display across most varieties of browsers, operating systems and computers. However, the printing process require graphics to have a resolution of 300 dpi (dots per inch) which basically means that the graphic has to be several times larger in its digital form than it is when it’s finally printed.
- 2. FONTS AND TYPOGRAPHY
With print designs, you can go crazy with your typeface. You can use whatever font you want to and it’s completely possible for your printed result to look exactly the way you designed it on your computer. However, font choices are much more limited for website designs. Because text appearance is handled by the browser at the user’s end, you need to use a font in your website design that your user’s browser can display. This restricts your font selection to a small list of standard choices that deprive you of the creative choices you get with print design. If you absolutely must display YOUR creative font on the web, the text will need to be exported as a graphic or produced through a paid service like Typekit.
- 3. OVERALL APPEARANCE AND SIZE
Similar to the fonts dilemma, designs for the web are highly dependent on the conditions at the end user’s end. Depending on the user’s browser, operating system, screen resolution and computer etc, you web design might end up looking nothing like you want it to. Your best bet is to test your web designs across as many popular platforms and settings as possible and hope it doesn’t get ‘lost in translation’. With print design, you can take WYSIWYG (What You See Is What You Get) pretty much for granted. However, you have to keep certain things in mind. The kind of paper your design will be printed on, the limited range of user-friendly sizes it can utilize and the color palette it has access to are all important considerations for print design.
To ensure your designs, whether they are for print for the web, are fully optimized and effective, you should hire the services of a professional design company like HairPackaging.com.
Tags: cost of hair packaging, e-commerce sites for hair industry, great packaging design, hair, hair box, hair industry ecommerce sites, hair industry website design, hair packaging, hair packaging tips, hair packaging types, hang tags for packaging, logo design, logos for packaging, logos on hair packaging, packaging tips, tips for great packaging design, types of hair packaging, wigs packaging
Posted in Hair Packaging | No Comments »
Sunday, January 15th, 2012
Thinking about taking your hair business to the ‘world wide web’? Done the right way, this decision will help you grow your business immensely by introducing it to a wider audience. However, there are several things you need to consider before you take this important step. Here are a few useful tips to help your move to the Internet as smooth and profitable as possible!
- 1. YOUR WEBSITE AND ONLINE STORE
The first step for most hair product companies is to develop your own website. Your website is like another office for your business except it’s located in cyber space. In creating your website, you need to come up with web design and content that complements your hair product in the best possible way. A well-designed site that provides all necessary information about your product and your company is the bare minimum these days. And because your website will also be used to sell the hair products online- and not just promote them- you will need a reliable and effective e-commerce solution. Your online store will need to have a secure payment system and be properly structured and maintained to ensure efficiency and safety. You might also want to run a blog on your website to post related articles and updates.
- 2. SOCIAL MEDIA PRESENCE
These days, your hair business needs to have presence on popular social networking sites like Facebook and Twitter to be able to reach out to maximum customers and remain competitive. In fact, most start-ups do away with the necessity of having their own website altogether by having prominent presence on social media websites. Your company’s Facebook and Twitter pages will help you in easily promoting your hair product (by giving out all necessary information and updates), generating interest, gathering ‘followers’ and affiliates, and receiving feedback. Clearly you don’t want to miss out on such a huge chunk of your customers when they spend so much of their time ‘tweeting’!
- 3. SEO AND OTHER PROMOTIONS
It is not enough to just create your website and Facebook page and start waiting for the customers to come in. You must now promote your product online. You can do so by employing SEO techniques (email/article marketing etc) as well as by being an active participant in your industry’s latest happenings. Stay connected with other players in the hair industry, keep with the latest news pertaining to your product category (such as ‘hair shows’) and be on the alert for the latest internet opportunities you can exploit to your benefit. You can also promote your hair product in popular message boards (especially the ones that are about hair and beauty products), product and business directories and sponsor ads on websites and search engines frequented by your target customers.
The Internet is a great platform to sell your hair products on. With the right amount of work, your hair business will soon have a successful e-presence!
Tags: cost of hair packaging, e-commerce sites for hair industry, great packaging design, hair, hair industry ecommerce sites, hair industry web designs, hair industry website design, hair packaging, hair packaging tips, packaging tips, tips for great packaging design
Posted in Hair Packaging | No Comments »
Saturday, September 10th, 2011
One of your assets closely related with your brand is your logo. A logo is a visual representation of your product and company and it carries connotations of quality, professionalism and aesthetics. Over time, you might become so successful that people might instantly recognize your logo from amongst the thousands of other brands on the shelf- which not only engenders brand identity but also brand loyalty. With your logo being such an important and lasting aspect of your company and product, you need to make the right decisions when getting it designed.
Above all, your logo should be a good representation of your company. Additionally, it’s always good to have a design that relates to your industry- whether it’s subliminally or explicitly. A big factor in the decision making process for your logo is your company name. You’ll need a logo that complements your company name especially if the name is going to be a part of the logo itself. For instance, consider the following two logos we designed for two hair companies:
Logo for Julians Hair Salon
Logo for HairWeavon.com
As a company name, Julian’s isn’t too revealing as to what line of products the company makes.
But notice how we incorporated a wavy line that cuts across the entire typeface. That wavy stroke strongly resembles a lock of hair and in this way our logo for Julian’s connects the business name with the nature of products the company produces.
For HairWeavon, the approach was much more ‘in your face’. Not only does ‘Hair Weavon’ have a very revealing name but the logo incorporates a beautiful face illustration of an African American woman with gorgeously stylized lustrous hair. The logo not only makes a strong and clear statement about the company’s product line but also embodies the company’s target customers- African American women.
Of course, a design that works for one company/product might not work for another. Therefore it’s important that you choose a logo that’s the right choice for YOU. With all the options and approaches available, there are a lot of ways to make a logo for your hair business but keep in mind that all good logos have a couple of things in common: they’re unique, good looking and easily recognizable. Optionally, but highly recommended, they bear a relation (however slight) to the company’s nature of business. If you’re unsure about what would be the right logo design for your company, just contact a professional logo designing service like ours. We have a vast experience of designing logos for hair companies and assisting them in building strong and highly individual brand identities- and we can do the same for you!
Tags: colors, colors for packaging, cost of hair packaging, great packaging design, hair, hair industry web designs, hair packaging cost, hair packaging tips, logo design, logos for packaging, logos on hair packaging, plastic hair packaging, tips for great packaging design
Posted in Hair Packaging | No Comments »
Sunday, August 14th, 2011
Atlanta will be playing host to the 65th Bronner Bros International Hair Show this summer from August 20 – 23. The longstanding event (dating back to decades prior) is the #1 place to be for any and all men and women if you’re in the hair industry or even if you are just interested in taking care of your own hair- whether its with products like relaxers and weaves or by finding out how to create stylish looks for natural hair.
If you’re not already attending the show, we would definitely recommend copping tickets for yourself and your family and friends. The upcoming mid-summer Hair Show looks very promising and is set to start off with a bang thanks to an opening concert featuring none other than American Idol winner Fantasia, followed by over 300 exciting exhibitions and stalls, and over a 100 free seminars and classes conducted by experienced industry professionals- all of which, needless to say, provide you with immense information on the hair industry as well as hair products, the latest know-how on styling techniques and an entertaining experience you won’t forget. And, of course, the Bronner Bros Hair Show is an excellent opportunity and platform for meeting peers, clients and suppliers in the hair industry, trading information and goods and entering into new business relationships.
If you’re planning on attending the show, be sure to give us a call at 404-884-6880. We would love to set up an appointment with you to help you get the most out of your time in Atlanta. During your appointment, you will be able to discuss your hair packaging needs in detail with our representatives. You’ll be able to find out why and how hair packaging plays such an important role in the success of this billion dollar industry. You will also receive professional consultancy on what would constitute the most effective packaging for your particular hair products. 8 Consulting & HairPackaging.com have a vast experience working with makers of hair products so you can rest assured that you will be dealing with consummate professionals.
Packaging is not the only design aspect you can expect to discuss with our representatives. 8 Consulting & HairPackaging.com also offers top-of-the-range design facilities for logos, stationary, websites, flyers, brochures, postcards and, of course, hang tags. No matter what design service you require for your hair products, we are sure to have a solution! So wait no more- get your tickets for the Bronner Bros Hair Show today and gear up for a great time in Atlanta. We will be waiting eagerly to meet you there!
Tags: box-packaging, Bronner Bros Show 2011, great packaging design, hair, hair box, hair packaging, hair packaging tips, Hair Show Atlanta 2011, Hair Show August 2011, packaging tips, plastic hair packaging, tips for great packaging design, types of hair packaging, wigs packaging
Posted in Hair Packaging | No Comments »
Thursday, July 14th, 2011
Appearance and presentation play a very important role in the modern and highly visually-oriented world. The exterior has acquired as much significance as the interior and this is particularly true for the business world. Whether you’re a manufacturer of physical products, a service provider, a marketing head or an advertiser, we all know that now, more than ever, packaging and presentation is one of the most important aspects of a product.
Packaging plays a key role in attracting customers and generating long-term profits. When your potential customers visit a store, your product packaging is going to be their first encounter with your product- and that’s why it needs to create the right first impression straight away. Because so many purchase decisions are made at the spot, an attractive packaging can encourage customers to find out more about your product and even try it out. Your product packaging is fundamental in how your customers perceive your company and your product. So much so that the modern customer is able to form a very solid idea about what they can expect from the product by just looking at the packaging. Here are just some of the things your packaging says about you:
THE LEVEL OF QUALITY
If your packaging is well-designed, impressive looking and made from high quality material, the customer will automatically assume the same attributes for the product contained within. Poorly designed and low quality packaging will, of course, carry the opposite connotation.
DEDICATION TO CUSTOMER SATISFACTION
Customers always appreciate convenient packaging that ably protects the product during transportation. Such packaging gives the impression that your company truly has the customer’s best interests at heart. So while you should always try to make your packaging as good looking as possible, you also need to consider practical issues related to product safety and handling. Is the packaging a secure container for your products-especially fragile ones? Is it easy to handle, store and transport? Does it easily unpack and re-pack if needed? Can it serve any other useful purposes for the customer related or unrelated to your core product? These are some important questions you should consider when designing your packaging and if you’re able to answer with ‘yes’ to any- or all- of them, you’re definitely going to make your customers very happy.
COMPANY ETHICS
The modern consumer is increasingly knowledgeable about environment-friendly choices. If your packaging is made from ‘green’ and recyclable materials, avoids excessive usage of resources and still manages to look good, you’re definitely going to get some cool points with the consumers who only support environment-friendly companies. If you have a ‘green’ product and/or packaging, don’t be shy in boasting about it on the wrapping. Your packaging can say a lot of things about you and if one of them is that you’re a socially responsible organization, then that’s an asset you deserve getting noted for.
Tags: box-packaging, great packaging design, hair, hair box, hair packaging, hair packaging cost, hair packaging types, hang tags for packaging, tips for great packaging design, types of hair packaging, wigs packaging
Posted in Hair Packaging | No Comments »
