Posts Tagged ‘hair packaging cost’

The Role of Packaging in Successful Brands

Thursday, September 6th, 2012

Just how important is packaging to a product’s success? Should you be concerned about your hair business if your product is high quality but your packaging isn’t? You are probably no stranger to questions like these and they are all quite valid and good questions.   Let’s take a look at a few popular packaging case studies to get some insight on the matter!

Coca-Cola Brand

Coca-Cola Brand

iPod Packaging

iPod Packaging

Great packaging makes great companies

Packaging is a part of your overall brand identity. For instance, take the Coca Cola brand and its packaging. The classic logo and colors, and the distinctive shape are as much synonymous with Coca Cola as the drink itself. You don’t even need to see the name of the company anywhere to recognize Coca Cola’s branding and packaging. Similarly, the gorgeous box packaging Apple uses it for its products creates a positive emotional feeling in its customers, and emphasizes and complements the entire Apple experience.

Bad packaging loses money

On the other end of the spectrum, the horrible plastic-and-hinges packaging for the original Star Trek DVD series created thousands of disgruntled fans. The studio ultimately had to do away with the packaging and resort to simple boxes.

Knowing your target customers and their preferences in product packaging can make or break your brand- and save you from thousands of dollars worth of loss.

Your packaging will create customers

If you are a new entrant in the hair business, you will face a lot of challenges in making a name for yourself. Your biggest concern will be trying to shift from being an unknown company to a popular brand that your customers can trust. However, when your potential customers will walk into a store and see your product for the first time, they will probably not know anything about you or your product quality. The only thing they will be able to see is your product packaging. And that’s why your product packaging can be your most powerful marketing tool if you use it correctly. Attractive, eye-catching and visually pleasing packaging could draw in customers and make them curious. They will want to find out more about your products, read what you have to say on the packaging and give your hair extensions or wigs a try. Over time, your packaging will become part of your cohesive brand strategy that will make you stand out from the competition.  On the other hand, if your packaging is unattractive, unimpressive or downright ugly, it will put off potential customers no matter how good your product is.

The truth of the matter is that appearances matter. Your packaging will decide whether your product makes a good first impression or sinks without a trace.

Tags: , , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

Designing a Logo for your Hair Product

Saturday, September 10th, 2011

One of your assets closely related with your brand is your logo. A logo is a visual representation of your product and company and it carries connotations of quality, professionalism and aesthetics. Over time, you might become so successful that people might instantly recognize your logo from amongst the thousands of other brands on the shelf- which not only engenders brand identity but also brand loyalty. With your logo being such an important and lasting aspect of your company and product, you need to make the right decisions when getting it designed.

Above all, your logo should be a good representation of your company. Additionally, it’s always good to have a design that relates to your industry- whether it’s subliminally or explicitly. A big factor in the decision making process for your logo is your company name. You’ll need a logo that complements your company name especially if the name is going to be a part of the logo itself.  For instance, consider the following two logos we designed for two hair companies:

Logo for Julians Hair Salon

Logo for Julians Hair Salon

Logo for HairWeavon.com - Ireland based Hair Supplier

Logo for HairWeavon.com

 

As a company name, Julian’s isn’t too revealing as to what line of products the company makes.

But notice how we incorporated a wavy line that cuts across the entire typeface. That wavy stroke strongly resembles a lock of hair and in this way our logo for Julian’s connects the business name with the nature of products the company produces.

For HairWeavon, the approach was much more ‘in your face’. Not only does ‘Hair Weavon’ have a very revealing name but the logo incorporates a beautiful face illustration of an African American woman with gorgeously stylized lustrous hair. The logo not only makes a strong and clear statement about the company’s product line but also embodies the company’s target customers- African American women.

Of course, a design that works for one company/product might not work for another. Therefore it’s important that you choose a logo that’s the right choice for YOU. With all the options and approaches available, there are a lot of ways to make a logo for your hair business but keep in mind that all good logos have a couple of things in common: they’re unique, good looking and easily recognizable. Optionally, but highly recommended, they bear a relation (however slight) to the company’s nature of business. If you’re unsure about what would be the right logo design for your company, just contact a professional logo designing service like ours. We have a vast experience of designing logos for hair companies and assisting them in building strong and highly individual brand identities- and we can do the same for you!

Tags: , , , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

What your packaging says about you

Thursday, July 14th, 2011

Appearance and presentation play a very important role in the modern and highly visually-oriented world. The exterior has acquired as much significance as the interior and this is particularly true for the business world. Whether you’re a manufacturer of physical products, a service provider, a marketing head or an advertiser, we all know that now, more than ever, packaging and presentation is one of the most important aspects of a product.

Packaging plays a key role in attracting customers and generating long-term profits.  When your potential customers visit a store, your product packaging is going to be their first encounter with your product- and that’s why it needs to create the right first impression straight away. Because so many purchase decisions are made at the spot, an attractive packaging can encourage customers to find out more about your product and even try it out. Your product packaging is fundamental in how your customers perceive your company and your product. So much so that the modern customer is able to form a very solid idea about what they can expect from the product by just looking at the packaging. Here are just some of the things your packaging says about you:

THE LEVEL OF QUALITY

If your packaging is well-designed, impressive looking and made from high quality material, the customer will automatically assume the same attributes for the product contained within. Poorly designed and low quality packaging will, of course, carry the opposite connotation.

DEDICATION TO CUSTOMER SATISFACTION

Customers always appreciate convenient packaging that ably protects the product during transportation. Such packaging gives the impression that your company truly has the customer’s best interests at heart. So while you should always try to make your packaging as good looking as possible, you also need to consider practical issues related to product safety and handling. Is the packaging a secure container for your products-especially fragile ones? Is it easy to handle, store and transport? Does it easily unpack and re-pack if needed? Can it serve any other useful purposes for the customer related or unrelated to your core product? These are some important questions you should consider when designing your packaging and if you’re able to answer with ‘yes’ to any- or all- of them, you’re definitely going to make your customers very happy.

COMPANY ETHICS

The modern consumer is increasingly knowledgeable about environment-friendly choices. If your packaging is made from ‘green’ and recyclable materials, avoids excessive usage of resources and still manages to look good, you’re definitely going to get some cool points with the consumers who only support environment-friendly companies. If you have a ‘green’ product and/or packaging, don’t be shy in boasting about it on the wrapping. Your packaging can say a lot of things about you and if one of them is that you’re a socially responsible organization, then that’s an asset you deserve getting noted for.

Tags: , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

How we became web designing experts for the hair industry

Thursday, June 16th, 2011

Recently, we had the opportunity to work on several hair-product websites. Our clients sell a vast range of hair products- everything from wigs, weaves, synthetic extensions and human hair to shampoos, relaxers and other beauty products. Correctly identifying the importance of a web presence and the benefits of e-commerce, our clients wanted us to create high quality websites for them that could not only help them attract more customers but also enable them for effectively and efficiently selling their products online. To that end, we started working on perfectly customized websites for each one of clients. Here are some interesting details on three of our biggest success stories:

WWW.HAIRWEAVON.COM

HairWeavon proclaims itself as a provider of quality hair extensions for black women. As our client, they wanted us to build a website that could complement this claim through a compelling design, prominent placement of their products and strengths and a customer-centric focus. To accomplish that objective, we included a blog on the website. Now the HairWeavon staff is easily able to post updates about new hair products, offerings and other information with a few simple clicks. We also included a nifty currency and language converter for the HairWeavon store to assist international customers. Thanks to such features, customers are not only instantly notified of the newest HairWeavon products but are able to browse through the products with the convenience of their own language and currency. The result? Sales at HairWeavon have reached a new high!

WWW.UNIQUEHAIREXTENSIONS.COM

For Unique Hair Extensions, we truly went beyond basic web design. Like with HairWeavon, we created an online store for Unique Hair Extensions but, keeping in mind our particular client’s customer base, we also included options for wholesale/distributor and retail sales.  Our client at Unique Hair Extensions also appreciated the built-in article manager we incorporated in to the website. And to top it off, we created an impressive flash animation, featuring Unique Hair Extensions’ top products, and displayed it prominently on the website.  It was a lot of hard work but it was totally worth it when we experienced the final result and secured ourselves yet another satisfied client.

WWW.KOBOHAIREXTENSIONS.COM

Our web design for Kobo Hair Extensions features an elegant understated look and a streamlined structure. The content on the Kobo website is neatly organized in several visible categories and visitors can easily click through to the section that interests them the most.  Since Kobo Hair Extensions deals in a variety of hair products, we wanted to make sure we covered all of its offerings and created a website that could truly be the one stop shop for customers of hair products.

Be sure to visit our clients’ websites discussed above and let us know what you think. And if you want us to design your own hair product site, feel free to contact us at any time.

Tags: , , , , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

The 5 Benefits of Using Hang Tags

Monday, May 16th, 2011
Hang tag for hair packaging definition and quote

About Hang tags

Boxes and plastic enclosures are two of the most common methods for hair packaging but before you make your final choice, you should definitely consider a great alternative: hang tags! Here are the 5 benefits you get when you use hang tags for your hair packaging:

 

1. GREAT FOR NEW START-UPS

If you are just starting out in the business or you have a small enterprise, making the significant investment that’s required for box and plastic enclosure packaging can be a huge risk. You don’t want to pour so much of your budget into packaging when you’re just trying to break into the market. And that’s when you’ll really appreciate the convenience and affordability of hang tags. Hang tags can be produced at just a fraction of the cost you have to bear if you choose boxes or plastic enclosures.

Maya Hang Tag for Hair Packaging

Maya Hang Tag for Hair Packaging

2. EASY TO CUSTOMIZE

Because printing and cutting out hang tags is so easy, you can go crazy with creativity. Your choice of colors, shapes and sizes is endless. You also have sufficient space on the hangtags to insert product information. For instance, your hangtags could carry details like the texture, color and length of the hair. Tip: For a more professional look, use a label maker to print the information.

3. CONVENIENTLY PRODUCED

Not only are hang tags cheap to produce, they also have a faster turnaround. In fact, even a bulk order takes no longer than a couple of weeks. You get to save money, effort and time all at once!

4. FLEXIBLE AND COMPATIBLE

One of the best things about hang tags is that they can be used in so many ways. For the simplest packaging, you can just attach them at the end of a basic plastic bag. But you can also use hang tags to add flair to more sophisticated packaging like boxes.  Other popular hangtag-compatible choices include zip-lock and organza bags. No matter what your packaging type is, there’s always room for a hang tag!

5. GOOD LOOKINGLast, but certainly not the least, well designed hang tags enhance the entire look of your packaging. The right choice of hang tags helps your products stand out from the competition and give an elegant impression. In a world obsessed with appearance, your products can definitely benefit from great looking hang tags!

Rochana Hang tag for Hair Packaging

Sample Hang tag for Rochana, Australia.

Tags: , , , , , , , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

Think “INSIDE” The Box!

Sunday, May 1st, 2011

5 reasons why Box packaging is the best option for premium quality hair.

Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa

The Final Products - Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa

If you deal in hair packaging- with products ranging from wigs and afros to headbands and extensions- you often have to make a choice between the two most popular packaging options: Boxes and plastic enclosures. While we’re all for creativity and thinking ‘outside the box’, for this decision we have to highly recommend using box packaging. Here are our reasons!

1. LOOK AND FEEL

To ensure the success of your business, you need to give your customers the impression that you’re a professional and successful enterprise. When you use Plastic packaging for your hair accessories, some of the connotations you’re spreading are that your product was cheaply produced and that you didn’t put in a lot of effort towards its packaging. Whereas with box packaging you give the impression of a high-end product that your company has carefully created and packaged.

2. ENVIRONMENT FRIENDLINESS

Customers these days are very knowledgeable and conscious about their choices and how they affect the world. We’re all highly aware of the ecological dangers of plastic as a packaging medium. With an increasing interest in ‘living GREEN’, the smart consumer nowadays supports products that use green packaging and avoids the ones that contain materials hazardous to the environment. With box packaging, you come across as a company that is conscientious about its role in the society and that supports environmental causes. Such a decision will definitely win you cool points with the ‘green’ customer.

3. COST BENEFITS

Most business managers don’t realize this but box packaging is cheaper to produce than plastic enclosures. Box packaging helps you save time and money because you can get it made quickly and the minimum order quantity is quite less compared to plastic packaging. As a successful enterprise, you can definitely utilize your time and finances savings from box packaging towards other business activities.

Hair Extension Packaging Box

Hair Extension Packaging Box

4. CUSTOMIZATION

Box packaging offers a great canvas for high quality designs and other customizations. Your packaging design looks much better printed on paper/cardboard boxes and you can add other attractive features like windows, embossing and foil stamping (in any color of your choice!)

5. SAFETY

Lastly, box packaging is much better at protecting your product from external damage than plastic enclosures. Because boxes are much more resistant to effects of heat, wear and tear and careless handling, your product is less likely to get damaged before it’s purchased. This helps you reduce spoilage costs.

Box packaging helps your product stand out, look good and leave a better impression on your customer. With so many benefits to be had, it’s a no-brainer for hair packaging!

Tags: , , , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

The Benefits of Great Hair Packaging

Tuesday, January 18th, 2011

Most companies don’t put much thought into their product packaging. They share the mindset that believes customers are only concerned with the product contained within. However, while the importance of the product is superlative by all means, product packaging is playing an increasingly significant role in the success of businesses. Here are 5 good reasons why you should invest more time and resources into creating great hair packaging:

Presentation and First Impressions

Like it or not, our world is very superficial and physical appearances play a vital role. From people to products, presentation is essential to success. Your product packaging is, in effect, a representation of your product. The way it looks, feels and facilitates effects customer perception of your product attributes.

Additionally, when your product is placed in stores, it is the packaging that the customer sees first- and therefore it is important to make the right first impression.

Protection

Most hair accessories require protection from the possible damage in the process of shipping, storing, displaying and transporting. A carefully designed and effective hair packaging will not only ensure successful shipping but also help your customers in keeping the product safe after they’ve purchased it.

Promotion

From attracting your target customer to displaying your product’s benefits, great hair packaging is an excellent promotional tool. Packaging is actually like a salesperson for your product. It helps your product get picked from amongst your competitors and continues promoting your brand even after the customer’s purchased it. As long as the packaging remains intact (and even when its tossed aside once its ripped open to expose the product), it remains in front of the customer’s eyes and keeps the brand’s name embedded in their mind.

Information

You can use your product packaging in inventive ways to publish information about the product and your company. You can also print information on it related to product use, maintenance and feedback.

Utility

From a customer’s point of view, the product packaging can provide them with ongoing utility even after they have extracted the product from it. For instance, they might use the hair packaging box repeatedly for holding their wigs and extensions.

Great hair packaging can play an instrumental role in marketing and selling your product. It is definitely a worthwhile investment!

Tags: , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

10 Tips on Great Hair Packaging

Friday, December 3rd, 2010

Before you dive directly into designing the packaging for your hair products, make sure you spend sufficient time in planning it. Here are 10 tips for designing great hair packaging:

1. BENCHMARKING

Benchmarking is the marketing term for setting a standard for your self. The best way to do that is by carefully evaluating your competition. Analyze the packaging designs and strategies employed by the market leader in your category and look at the general conventions in packaging design. Once you’ve done that, you can incorporate your competitors’ strengths into your own packaging and take it to a whole other level by improving on it and adding your own brand of uniqueness and differentiation.

2. TARGET MARKETING

What is your target market? Who does your product cater to? Is there a specific demographic your product appeals to? Or does it cater to many different demographics? Are your potential customers young or old? Are they male or female? Profiling your prospective customers by answering such questions will go a long way in designing great hair packaging- as it will be created by keeping the customer’s preferences in mind.

3. CONVENIENCE

Your packaging design should be inventive and appealing- but it should never be unnecessarily complicated. There is only so much patience a customer has with troublesome packaging. The ideal hair packaging is attractive, protective and convenient to use and store.

4. APPEARANCE

From creating a great logo for your company to incorporating it into an eye-catching design onto the packaging print- the design process for your hair packaging starts with your company’s visual identity and ends with the final look of your product and packaging. Everything from your choice of fonts, themes, colors and styles will determine your packaging’s attractiveness. Make sure that your company’s name/logo is well-displayed on your hair packaging and your design motifs and color palettes are highly attractive for your target customer.

5. THEME

Closely related with the individual appearance of your product’s packaging is the overall theme for your entire range of products. While all of your products can carry your company logo and the same motifs, you can use an overall theme for a product family (with slight differences to signify variations). In the same product category, you could tweak the design and color choices to indicate a difference between prices and types of your products.

6. COPYWRITING

Your promotional text- from the brand slogan to the product description- is known as your ‘copy’. Your packaging design will include a good chunk of your copy and you will need to make sure that it is appealing, professional, comprehensive and easily understandable. If your product requires instructions for use, detail them in an easy-to-follow manner. If you are not sure about the best way to communicate with your clients through the written word, hire a professional copywriter.

7. PROTECTION

Depending on the exact nature of your hair product, you might need to design packaging in a manner and material that protects its content. A sturdy packaging will protect your products from damage which will mean less trouble for you (when shipping) and for your customers (after their purchase).

8. ENVIRONMENT FRIENDLINESS

Customers are increasingly appreciative, and demanding, of green packaging- which means that you should use as little resources and material in creating your packaging as possible. You earn bonus points with your customer if your packaging is made of recyclable material.

9. LEGALITIES

Before you decide on the material, size and other attributes of your packaging, ensure that your packaging design will be compliant with legal requirements.

10. QUALITY

Don’t compromise on packaging material and print quality. There is no use of designing great looking packaging if it will be transferred to poor quality material (that is ineffective in protecting its contents) and passed through low-quality printing.

Tags: , , , , , , , , , , , ,
Posted in Hair Packaging | No Comments »

How Much Does Hair Packaging Cost?

Wednesday, October 20th, 2010

Would you like our Design services only or do you require our Design and Print service?

Our specialized staff are available to guide you through the quick and easy process of design and will be happy to refer you to one of our worldwide contacts for printing.  Read below our simple checklist and then contact us to get your packaging started!

Design

  • Would you like a logo?
    • Checkout our logo design portfolio for some ideas.
    • Do you have a logo but would like a logo makeover? No problem – lets talk!
  • Do you know what type of items you will be packaging, eg. Hair extensions, lace wigs?
  • Have you decided on the style?  Box or plastic enclosure with header, insert, optional hang tag?
  • To help make your choice look at our photo samples below and check out how to come up with great packaging design

Print

Do you know the quantity of packaging you will be producing?

Will your packaging be produced in the USA, Europe, China or elsewhere?

And last but not least – how soon would you like the turnaround?

Facts & Tips

  • A 15 inch box can usually hold 8 inch up to 14 inch hair lengths.
  • China offers the cheapest print pricing if you do not need your items quickly.

Tags: , , , , , ,
Posted in Hair Packaging | No Comments »