Posts Tagged ‘2011 color predictions’

Best Packaging Colors For 2012

Tuesday, June 5th, 2012

Pantone recently revealed its selection of the trendiest colors for 2012 and it’s a mix of bright hues full of vivacity and deeper shades dripping with fantasy. The Fashion Color report comes ahead of the New York Fashion week and since hair packaging is all about fashionable and good looking product packaging, these colors should give you a lot of ideas and inspiration for your hair packaging. Check them out!

Packaging Colors for 2012 Pantone Colors Hot Colors

Packaging Colors for 2012 Pantone Colors

“By playing to consumers’ practical side with versatile neutrals and boosting their confidence with bold, spirit hues, this skillfully balanced palette has something for everyone”

Leatrice Eiseman, the Executive Director of the Pantone Color Institute

 

Our personal favorites are French Roast, Honey gold, Olympian Blue, Pink Flambé, Tangerine Tango, Ultmarine Green and Rhapsody- all of which are great fits for some really eye-catching and trendy hair packaging. In fact, we came up with some color schemes for you based on these colors that you might want to consider for your packaging:

1.       French Roast and Honey Gold

The French Roast can be used for the requisite ‘hair like’ dark background and the Honey Gold can be used for lettering that really pops out! This scheme is a nice variation- but yet sufficiently similar- to the classic black and gold combination. The colors are different enough to make you stand out but the color combination has roots in a tried and tested successful match!

2. Pink Flambé and Rose Smoke

These beautiful pastels are perfect to give your hair packaging a classy, vintage look. The pink is feminine and vibrant enough to be interesting and appealing, and the Rose Smoke is demure and understated enough to offset the packaging looking like a hot pink extravaganza. This color scheme is also perfect for the dress your real or illustration model wears on the packaging. For best results, compliment these colors with browns and golds.

3. Tangerine Tango and White

For a clean, modern look, use a white background, a healthy dose of Tangerine Tango and pitch black silhouettes of models and hair for your packaging. The white will make everything look clean and fresh, the Tangerine Tango adds plenty of color and personality, and the dark silhouettes will add a sophisticated artistic look.

Once you have a general idea about the colors you like and the approach you want to take with your hair packaging, go over your ideas with our professional hair packaging designers. We will advise you on the best color schemes for your packaging after considering your product and target market, your personal preferences and the year’s trendiest colors!

“By playing to consumers’ practical side with versatile neutrals and boosting their confidence with bold, spirit hues, this skillfully balanced palette has something for everyone”

-          Leatrice Eiseman, the Executive Director of the Pantone Color Institute

Colors for 2010 vs colors for 2011

Saturday, December 11th, 2010

As we move into the New Year, it’s time to take a look back at the definitive colors for the year passing by and the forecasts for the one to come!

2010 Color of the Year

Pantone PMS 15-5519 2010 Color of the year Turquoise

Pantone PMS 15-5519 2010 Color of the year Turquoise

Turquoise (PMS 15-5519) was, arguably, the most popular color choice for 2010. While it was initially touted as the leader among house paints, it has (like color usually does) also become a packaging favorite. Turquoise was Pantone’s Color of the Year and even Global Color Research’s pick, Verdigris (NCS S 2050-B80G) is quite similar to Turquoise.

The blue-green dominion was also apparent in major paints firm ICI’s pick for ‘Color of the Year’. Their selection, Icy Blue looks as good on walls as it does on packaging displayed on a store shelf. For the color gurus at ICI, Icy Blue represents, and rightly so, new beginnings, energy renewals, optimistic dynamics and limitless horizons. The color is airy, atmospheric and light. It is not garish or overpowering in the least and creates a pleasing visual sense.

2011 Color of the Year (forecasted)

Forecasted Color of the 2011 - Cirtus Yellow

Forecasted Color of the 2011 - Cirtus Yellow

The color forecasts for 2011 are in and they represent almost a total 180 from the blue-green infatuation of 2010. However, ICI’s pick for 2011, a certain shade of Citrus Yellow, retains the airy, open feel of the Icy Blue they selected for 2010. Their description of the Citrus Yellow seems like a natural continuation of the implications of the Icy Blue. While the latter was about new beginnings and fresh spirits, the Citrus Yellow is about freeing yourself and having fun. Yellow has always been associated with warmth and sunshine and the Citrus Yellow introduces a sense of calm and openness to it.

Benjamin Moore’s forecasted Color of the Year for 2011 complements Citrus Yellow quite well: It is a rich Vintage Wine that has been prevalent not only on fashion runways and in packaging designs but also at homes.

When designing your hair packaging, you can benefit immensely from the carefully researched and trend conscious color picks of the above mentioned organizations. However, keep in mind that the best colors are always the ones that complement your marketing message most effectively.