Posts Tagged ‘2010 FIFA World Cup’

Think “INSIDE” The Box!

Sunday, May 1st, 2011

5 reasons why Box packaging is the best option for premium quality hair.

Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa

The Final Products - Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa

If you deal in hair packaging- with products ranging from wigs and afros to headbands and extensions- you often have to make a choice between the two most popular packaging options: Boxes and plastic enclosures. While we’re all for creativity and thinking ‘outside the box’, for this decision we have to highly recommend using box packaging. Here are our reasons!

1. LOOK AND FEEL

To ensure the success of your business, you need to give your customers the impression that you’re a professional and successful enterprise. When you use Plastic packaging for your hair accessories, some of the connotations you’re spreading are that your product was cheaply produced and that you didn’t put in a lot of effort towards its packaging. Whereas with box packaging you give the impression of a high-end product that your company has carefully created and packaged.

2. ENVIRONMENT FRIENDLINESS

Customers these days are very knowledgeable and conscious about their choices and how they affect the world. We’re all highly aware of the ecological dangers of plastic as a packaging medium. With an increasing interest in ‘living GREEN’, the smart consumer nowadays supports products that use green packaging and avoids the ones that contain materials hazardous to the environment. With box packaging, you come across as a company that is conscientious about its role in the society and that supports environmental causes. Such a decision will definitely win you cool points with the ‘green’ customer.

3. COST BENEFITS

Most business managers don’t realize this but box packaging is cheaper to produce than plastic enclosures. Box packaging helps you save time and money because you can get it made quickly and the minimum order quantity is quite less compared to plastic packaging. As a successful enterprise, you can definitely utilize your time and finances savings from box packaging towards other business activities.

Hair Extension Packaging Box

Hair Extension Packaging Box

4. CUSTOMIZATION

Box packaging offers a great canvas for high quality designs and other customizations. Your packaging design looks much better printed on paper/cardboard boxes and you can add other attractive features like windows, embossing and foil stamping (in any color of your choice!)

5. SAFETY

Lastly, box packaging is much better at protecting your product from external damage than plastic enclosures. Because boxes are much more resistant to effects of heat, wear and tear and careless handling, your product is less likely to get damaged before it’s purchased. This helps you reduce spoilage costs.

Box packaging helps your product stand out, look good and leave a better impression on your customer. With so many benefits to be had, it’s a no-brainer for hair packaging!

2010 FIFA World Cup South Africa: Our Most Fun Project

Friday, August 6th, 2010
Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa

The Final Products - Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa

The World Cup hasn’t been the only thing that’s been keeping us up last month. We had the opportunity to work on an amazingly interesting project for a great client and we poured all our creative juices into it.

Hair & Accessories Inc. contacted us and laid out what they wanted. The project covered some broad fields but with a lot of hard work and some kickass ideas, we were able to get it all done- with spectacular results. Here’s the story!

Okay- so what we had to do was design a variety of headbands, Afro wigs and Mohawk wigs. Moreover, we were to design the wigs packaging. And these were not going to be just any type of headbands and wigs- these were going to be FIFA and world cup themed. And so the hair wig packaging also had to be similarly designed.

We started with a grand brainstorming session.  All of us pooled in our ideas for the illustrations, created mock-ups and then picked the best ones. We did all the design sketches in Adobe Illustrator. About the design itself: because FIFA represents global union, fun and celebration, our aim was to design products and wigs packaging that reflected just that. So we used vivid and bold colors and a design so vibrant and attractive that it leaves you no choice but to notice it. Like the official FIFA 2010 logo, our hair wig packaging (and the products inside them) utilizes lots of reds and yellows and a design that makes the most of bright, colorful broad strokes. All of this is set to clean white backgrounds for maximum accentuation of the design’s powerful colors. But it didn’t just stop there. We also went a step further and created a number of product images. After creating the headbands and wigs, we used Photoshop to affix them to images of models so customers could see how the products would look when actually worn. Our end results would surely attract customers to make purchases- a goal that governed our entire process.

Once we were done with the design, we adapted it to a variety of marketing tools. These included:

  • Catalogs
  • Posters
  • Postcards
  • Business cards
  • Fliers

We also promoted our clients’ products on many different websites. To showcase everything we created to our client, we put up a simple website so they could see and review everything in a convenient manner.

From designing the products and packages to creating all the marketing material, the project was laborious enough to keep us up for 3 consecutive nights at times- but it was all so much fun to work on that we enjoyed every moment of it! It’s always great to see the fruit of all your creativity and efforts turn out so well.

Final word: We have to say- given how successful this project was (not to mention how much fun we had while working on it) we would love to take on more work like this for, both, national and international events!

Afro Wig Mock-up on Model for Spain - the 2010 FIFA World Cup™ South Africa Champions

Afro Wig Mock-up on Model for Spain - the 2010 FIFA World Cup™ South Africa Champions

Afro Wig Illustration for Spain - the 2010 FIFA World Cup™ South Africa Champions

Afro Wig Illustration for Spain - the 2010 FIFA World Cup™ South Africa Champions

Mohawk Wig Mock-Up on Model for England

Mohawk Wig Mock-Up on Model for England

Mohawk Wig Illustration for England

Mohawk Wig Illustration for England

Mock up of Headband on Model for USA

Mock up of Headband on Model for USA

Black Headband Illustration for Italy

Black Headband Illustration for Italy