Archive for November, 2010

Your Logo: What, Why and How

Tuesday, November 30th, 2010

WHAT IS A LOGO?

Have you noticed how synonymous the ‘tick’ sign is with Nike or how the ‘bitten apple’ is all that Apple Computers needs to imprint on its products? Nike and Apple are two excellent examples of how a logo is instrumental in building a brand. Even if your company is not a global giant, you can benefit immensely from investing in a great logo for your company/brand.

A logo is the visual identity of a company or brand. It creates instant recognition within a customer’s mind without the need of text, descriptions or details. However, the logo can also be the name of your company or product written in a distinctive and stylish way. The logo of Starbucks Coffee is a combination of both text and motifs.

WHY IS IT IMPORTANT?

A logo not only brands all your products with your stamp (and therefore associates them, without a doubt, with you) but it also acts as an effective marketing tool. Customers can spot the visual appearance of a logo from a distance and its individuality can help your product be instantly differentiable from the competition on the same shelf. Your company logo can also help spread the trust your customers have in one of your products to your newest product. When customers see a new hair packaging product branded with the same logo as the one on their favorite brand of wigs, they will automatically favor the new offering. Additionally, a creative, attractive and professional logo can generate plenty of interest in itself and, therefore, most companies prominently feature their logos on product packaging. Quite often, the entire packaging design stems from the look and feel of the logo itself. Whether you want to milk your established brand or want to build a new one, putting your logo on your hair packaging is immensely beneficial.

HOW DO YOU GET ONE MADE?

Unless you’re great with graphics designing yourself, the best way to create a great logo is to hire professional services. There are a number of companies which specialize in creating logos. Most high-end services deliver excellent results but they can cost you hundreds and thousands of dollars. However, if you’re on a tight budget you can still get a great logo created.    Feel free to contact HairPackaging.com for more information.

Your logo is your identity and can have innumerable benefits. So make sure you incorporate it into your packaging design

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How to come up with a great packaging design

Friday, November 12th, 2010

You don’t need a Marketing degree to design good packaging for your products. All you need to know is that the secret of selling is to design everything keeping the customer in mind. Knowing your customers’ requirements and preferences, you can focus on creating packaging that hits all the right buttons with them. Additionally, you need to consider the nature of your product and the external factors that can influence it. Here is a selection of useful tips for designing great packaging:

Don’t be afriad to stand out

Your product competes with that of your competitors all the time. In a shop, it sits next to tens and hundreds of products in the same category. In such situations (common across stores worldwide), how do you increase your product’s chances of being selected by your target customers? You do so by increasing its visibility. Packaging is one of the most effective mediums for making your product stand out from the crowd and making an instant impression. Research has shown that if potential customers are attracted to your product’s packaging, they take the time to look closely at your product and pick it up from the shelf to find out more about it. All that remains then is to complete the sale! With such a great advantage to be had, you must spare no expense in making sure that your product packaging is unique, attractive and memorable.

Design accordingly

Your packaging should be attractive by all means- but what constitutes as ‘attractive’ is highly subjective. Before you create packaging for your products, do an analysis on your customers. Are they mostly female or male? What age bracket do they belong to? What are the tastes and preferences of this demographic? With answering a number of such questions, you will not only be able to know your costumer base better but also design packaging that is attractive to them. If your customers are young people and women, past trends have shown that they will approve of flashy and colorful designs. But if your costumers are largely men and senior citizens, you should probably stick to mature designs and somber colors. Of course, you can only make these decisions if you do an evaluation of your target customers.

Print useful information

If your product is of a nature that requires a step-by-step for its usage, make sure your packaging includes printed directions. For instance, if your product is hair extensions, your packaging can include printed directions for putting them on.

If your product is ‘green’ (environment friendly) and your customer is conscious about such attributes, make sure your packaging highlights this admirable feature. You can also include information on the product/packaging recyclability.

Keep it convenient and legally compliant

Your product packaging should be strong enough to protect its contents and designed for convenience. It should not be unnecessarily large or made of a material that is not appropriate for your product. Your choice in size, type of material and other attributes should be in accordance with the legal restrictions of your market. Equipping yourself with knowledge of legal guidelines is essential before designing the packaging.

A good packaging not only protects your product but can also play a vital role in selling it. Planning your packaging design while keeping your product, customer and environment in mind will help you go a long way in making your product a success.

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