November 10th, 2011
You’ve probably heard a lot about Search Engine Optimization (SEO) from internet marketing beginners as well as successful professionals. But while every one likes to name drop this acronym, you’re probably still not sure as to exactly what it is or how it can help your hair product business.
To understand SEO on a basic level, imagine a scenario where you’ve got a great hair product- whether its wigs, headbands or extensions etc- that people would be willing to pay for but you’re unable to sell it. Why? Because of the simple fact that no one’s aware of your product. You could make a great website for your hair product and if it does not get ‘traffic’ (internet marketing lingo for visitors), your hair product, regardless of how good it is, will fail to bring in the sales.
SEO helps you avoid the aforementioned fate by making your hair product website more visible to search engines and, consequently, to your target customers. SEO experts do this by creating and tailoring the written and technical content on your site in a way that best relates to your targeted keywords. This could include a range of services that include everything from keyword optimization to article and email marketing. The objective is to make your website a top result for your product category. So, for instance, if what you are selling is wigs and extensions, the ‘search engine optimization’ process will be one that makes sure your website pops up in Google results when users search for ‘wigs’, ‘extensions’ and ‘hair products’ etc.
A common misconception about SEO is that it’s just ‘keyword stuffing’- which is actually a bad SEO practice that merely entails saturating your website’s content with as many of your targeted keywords, and as many times, as possible. In fact, such practices are now more detrimental than they are beneficial as search engines these days are smart enough to distinguish actual quality content from stuffed rubbish. And if your website uses bad SEO practices, it might get blacklisted by search engines and user directories even if the hair product you’re selling is actually high quality.
Good SEO practices are more about creating and presenting content that is relevant, interesting, useful and persuasive to your targeted customers. With the right SEO techniques, your website will go up in search engine rankings, develop its own following through the ‘domino’ effect and generate good word of mouth- all the while raising sales and creating new customers.
In summation, SEO can do wonders for your website and your product’s profitability. Just make sure you go about it in the right and effective way. As always, when in doubt, hire a professional!
Tags: e-commerce sites for hair industry, hair industry ecommerce sites, hair industry web designs, hair industry website design, hair packaging, hair packaging tips, packaging tips
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October 12th, 2011
Thinking about taking your hair business to the ‘world wide web’? Done the right way, this decision will help you grow your business immensely by introducing it to a wider audience. However, there are several things you need to consider before you take this important step. Here are a few useful tips to help your move to the Internet as smooth and profitable as possible!
1. YOUR WEBSITE AND ONLINE STORE
The first step for most hair product companies is to develop your own website. Your website is like another office for your business except it’s located in cyber space. In creating your website, you need to come up with web design and content that complements your hair product in the best possible way. A well-designed site that provides all necessary information about your product and your company is the bare minimum these days. And because your website will also be used to sell the hair products online- and not just promote them- you will need a reliable and effective e-commerce solution. Your online store will need to have a secure payment system and be properly structured and maintained to ensure efficiency and safety. You might also want to run a blog on your website to post related articles and updates.
2. SOCIAL MEDIA PRESENCE
These days, your hair business needs to have presence on popular social networking sites like Facebook and Twitter to be able to reach out to maximum customers and remain competitive. In fact, most start-ups do away with the necessity of having their own website altogether by having prominent presence on social media websites. Your company’s Facebook and Twitter pages will help you in easily promoting your hair product (by giving out all necessary information and updates), generating interest, gathering ‘followers’ and affiliates, and receiving feedback. Clearly you don’t want to miss out on such a huge chunk of your customers when they spend so much of their time ‘tweeting’!
3. SEO AND OTHER PROMOTIONS
It is not enough to just create your website and Facebook page and start waiting for the customers to come in. You must now promote your product online. You can do so by employing SEO techniques (email/article marketing etc) as well as by being an active participant in your industry’s latest happenings. Stay connected with other players in the hair industry, keep with the latest news pertaining to your product category (such as ‘hair shows’) and be on the alert for the latest internet opportunities you can exploit to your benefit. You can also promote your hair product in popular message boards (especially the ones that are about hair and beauty products), product and business directories and sponsor ads on websites and search engines frequented by your target customers.
The Internet is a great platform to sell your hair products on. With the right amount of work, your hair business will soon have a successful e-presence!
Thinking about taking your hair business to the ‘world wide web’? Done the right way, this decision will help you grow your business immensely by introducing it to a wider audience. However, there are several things you need to consider before you take this important step. Here are a few useful tips to help your move to the Internet as smooth and profitable as possible!
1. YOUR WEBSITE AND ONLINE STORE
The first step for most hair product companies is to develop your own website. Your website is like another office for your business except it’s located in cyber space. In creating your website, you need to come up with web design and content that complements your hair product in the best possible way. A well-designed site that provides all necessary information about your product and your company is the bare minimum these days. And because your website will also be used to sell the hair products online- and not just promote them- you will need a reliable and effective e-commerce solution. Your online store will need to have a secure payment system and be properly structured and maintained to ensure efficiency and safety. You might also want to run a blog on your website to post related articles and updates.
2. SOCIAL MEDIA PRESENCE
These days, your hair business needs to have presence on popular social networking sites like Facebook and Twitter to be able to reach out to maximum customers and remain competitive. In fact, most start-ups do away with the necessity of having their own website altogether by having prominent presence on social media websites. Your company’s Facebook and Twitter pages will help you in easily promoting your hair product (by giving out all necessary information and updates), generating interest, gathering ‘followers’ and affiliates, and receiving feedback. Clearly you don’t want to miss out on such a huge chunk of your customers when they spend so much of their time ‘tweeting’!
3. SEO AND OTHER PROMOTIONS
It is not enough to just create your website and Facebook page and start waiting for the customers to come in. You must now promote your product online. You can do so by employing SEO techniques (email/article marketing etc) as well as by being an active participant in your industry’s latest happenings. Stay connected with other players in the hair industry, keep with the latest news pertaining to your product category (such as ‘hair shows’) and be on the alert for the latest internet opportunities you can exploit to your benefit. You can also promote your hair product in popular message boards (especially the ones that are about hair and beauty products), product and business directories and sponsor ads on websites and search engines frequented by your target customers.
The Internet is a great platform to sell your hair products on. With the right amount of work, your hair business will soon have a successful e-presence!
Tags: colors, cost of hair packaging, e-commerce sites for hair industry, hair industry ecommerce sites, hair industry web designs, hair industry website design, hair packaging tips, packaging tips
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September 10th, 2011
One of your assets closely related with your brand is your logo. A logo is a visual representation of your product and company and it carries connotations of quality, professionalism and aesthetics. Over time, you might become so successful that people might instantly recognize your logo from amongst the thousands of other brands on the shelf- which not only engenders brand identity but also brand loyalty. With your logo being such an important and lasting aspect of your company and product, you need to make the right decisions when getting it designed.
Above all, your logo should be a good representation of your company. Additionally, it’s always good to have a design that relates to your industry- whether it’s subliminally or explicitly. A big factor in the decision making process for your logo is your company name. You’ll need a logo that complements your company name especially if the name is going to be a part of the logo itself. For instance, consider the following two logos we designed for two hair companies:
Logo for Julians Hair Salon
Logo for HairWeavon.com
As a company name, Julian’s isn’t too revealing as to what line of products the company makes.
But notice how we incorporated a wavy line that cuts across the entire typeface. That wavy stroke strongly resembles a lock of hair and in this way our logo for Julian’s connects the business name with the nature of products the company produces.
For HairWeavon, the approach was much more ‘in your face’. Not only does ‘Hair Weavon’ have a very revealing name but the logo incorporates a beautiful face illustration of an African American woman with gorgeously stylized lustrous hair. The logo not only makes a strong and clear statement about the company’s product line but also embodies the company’s target customers- African American women.
Of course, a design that works for one company/product might not work for another. Therefore it’s important that you choose a logo that’s the right choice for YOU. With all the options and approaches available, there are a lot of ways to make a logo for your hair business but keep in mind that all good logos have a couple of things in common: they’re unique, good looking and easily recognizable. Optionally, but highly recommended, they bear a relation (however slight) to the company’s nature of business. If you’re unsure about what would be the right logo design for your company, just contact a professional logo designing service like ours. We have a vast experience of designing logos for hair companies and assisting them in building strong and highly individual brand identities- and we can do the same for you!
Tags: colors, colors for packaging, cost of hair packaging, great packaging design, hair, hair industry web designs, hair packaging cost, hair packaging tips, logo design, logos for packaging, logos on hair packaging, plastic hair packaging, tips for great packaging design
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August 14th, 2011
Atlanta will be playing host to the 65th Bronner Bros International Hair Show this summer from August 20 – 23. The longstanding event (dating back to decades prior) is the #1 place to be for any and all men and women if you’re in the hair industry or even if you are just interested in taking care of your own hair- whether its with products like relaxers and weaves or by finding out how to create stylish looks for natural hair.
If you’re not already attending the show, we would definitely recommend copping tickets for yourself and your family and friends. The upcoming mid-summer Hair Show looks very promising and is set to start off with a bang thanks to an opening concert featuring none other than American Idol winner Fantasia, followed by over 300 exciting exhibitions and stalls, and over a 100 free seminars and classes conducted by experienced industry professionals- all of which, needless to say, provide you with immense information on the hair industry as well as hair products, the latest know-how on styling techniques and an entertaining experience you won’t forget. And, of course, the Bronner Bros Hair Show is an excellent opportunity and platform for meeting peers, clients and suppliers in the hair industry, trading information and goods and entering into new business relationships.
If you’re planning on attending the show, be sure to give us a call at 404-884-6880. We would love to set up an appointment with you to help you get the most out of your time in Atlanta. During your appointment, you will be able to discuss your hair packaging needs in detail with our representatives. You’ll be able to find out why and how hair packaging plays such an important role in the success of this billion dollar industry. You will also receive professional consultancy on what would constitute the most effective packaging for your particular hair products. 8 Consulting & HairPackaging.com have a vast experience working with makers of hair products so you can rest assured that you will be dealing with consummate professionals.
Packaging is not the only design aspect you can expect to discuss with our representatives. 8 Consulting & HairPackaging.com also offers top-of-the-range design facilities for logos, stationary, websites, flyers, brochures, postcards and, of course, hang tags. No matter what design service you require for your hair products, we are sure to have a solution! So wait no more- get your tickets for the Bronner Bros Hair Show today and gear up for a great time in Atlanta. We will be waiting eagerly to meet you there!
Tags: box-packaging, Bronner Bros Show 2011, great packaging design, hair, hair box, hair packaging, hair packaging tips, Hair Show Atlanta 2011, Hair Show August 2011, packaging tips, plastic hair packaging, tips for great packaging design, types of hair packaging, wigs packaging
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July 14th, 2011
Appearance and presentation play a very important role in the modern and highly visually-oriented world. The exterior has acquired as much significance as the interior and this is particularly true for the business world. Whether you’re a manufacturer of physical products, a service provider, a marketing head or an advertiser, we all know that now, more than ever, packaging and presentation is one of the most important aspects of a product.
Packaging plays a key role in attracting customers and generating long-term profits. When your potential customers visit a store, your product packaging is going to be their first encounter with your product- and that’s why it needs to create the right first impression straight away. Because so many purchase decisions are made at the spot, an attractive packaging can encourage customers to find out more about your product and even try it out. Your product packaging is fundamental in how your customers perceive your company and your product. So much so that the modern customer is able to form a very solid idea about what they can expect from the product by just looking at the packaging. Here are just some of the things your packaging says about you:
THE LEVEL OF QUALITY
If your packaging is well-designed, impressive looking and made from high quality material, the customer will automatically assume the same attributes for the product contained within. Poorly designed and low quality packaging will, of course, carry the opposite connotation.
DEDICATION TO CUSTOMER SATISFACTION
Customers always appreciate convenient packaging that ably protects the product during transportation. Such packaging gives the impression that your company truly has the customer’s best interests at heart. So while you should always try to make your packaging as good looking as possible, you also need to consider practical issues related to product safety and handling. Is the packaging a secure container for your products-especially fragile ones? Is it easy to handle, store and transport? Does it easily unpack and re-pack if needed? Can it serve any other useful purposes for the customer related or unrelated to your core product? These are some important questions you should consider when designing your packaging and if you’re able to answer with ‘yes’ to any- or all- of them, you’re definitely going to make your customers very happy.
COMPANY ETHICS
The modern consumer is increasingly knowledgeable about environment-friendly choices. If your packaging is made from ‘green’ and recyclable materials, avoids excessive usage of resources and still manages to look good, you’re definitely going to get some cool points with the consumers who only support environment-friendly companies. If you have a ‘green’ product and/or packaging, don’t be shy in boasting about it on the wrapping. Your packaging can say a lot of things about you and if one of them is that you’re a socially responsible organization, then that’s an asset you deserve getting noted for.
Tags: box-packaging, great packaging design, hair, hair box, hair packaging, hair packaging cost, hair packaging types, hang tags for packaging, tips for great packaging design, types of hair packaging, wigs packaging
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June 16th, 2011
Recently, we had the opportunity to work on several hair-product websites. Our clients sell a vast range of hair products- everything from wigs, weaves, synthetic extensions and human hair to shampoos, relaxers and other beauty products. Correctly identifying the importance of a web presence and the benefits of e-commerce, our clients wanted us to create high quality websites for them that could not only help them attract more customers but also enable them for effectively and efficiently selling their products online. To that end, we started working on perfectly customized websites for each one of clients. Here are some interesting details on three of our biggest success stories:
WWW.HAIRWEAVON.COM
HairWeavon proclaims itself as a provider of quality hair extensions for black women. As our client, they wanted us to build a website that could complement this claim through a compelling design, prominent placement of their products and strengths and a customer-centric focus. To accomplish that objective, we included a blog on the website. Now the HairWeavon staff is easily able to post updates about new hair products, offerings and other information with a few simple clicks. We also included a nifty currency and language converter for the HairWeavon store to assist international customers. Thanks to such features, customers are not only instantly notified of the newest HairWeavon products but are able to browse through the products with the convenience of their own language and currency. The result? Sales at HairWeavon have reached a new high!
WWW.UNIQUEHAIREXTENSIONS.COM
For Unique Hair Extensions, we truly went beyond basic web design. Like with HairWeavon, we created an online store for Unique Hair Extensions but, keeping in mind our particular client’s customer base, we also included options for wholesale/distributor and retail sales. Our client at Unique Hair Extensions also appreciated the built-in article manager we incorporated in to the website. And to top it off, we created an impressive flash animation, featuring Unique Hair Extensions’ top products, and displayed it prominently on the website. It was a lot of hard work but it was totally worth it when we experienced the final result and secured ourselves yet another satisfied client.
WWW.KOBOHAIREXTENSIONS.COM
Our web design for Kobo Hair Extensions features an elegant understated look and a streamlined structure. The content on the Kobo website is neatly organized in several visible categories and visitors can easily click through to the section that interests them the most. Since Kobo Hair Extensions deals in a variety of hair products, we wanted to make sure we covered all of its offerings and created a website that could truly be the one stop shop for customers of hair products.
Be sure to visit our clients’ websites discussed above and let us know what you think. And if you want us to design your own hair product site, feel free to contact us at any time.
Tags: box-packaging, cost of hair packaging, e-commerce sites for hair industry, great packaging design, hair box, hair industry ecommerce sites, hair industry web designs, hair industry website design, hair packaging, hair packaging cost, hair packaging tips, logo design, packaging tips, types of hair packaging
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May 16th, 2011
About Hang tags
Boxes and plastic enclosures are two of the most common methods for hair packaging but before you make your final choice, you should definitely consider a great alternative: hang tags! Here are the 5 benefits you get when you use hang tags for your hair packaging:
1. GREAT FOR NEW START-UPS
If you are just starting out in the business or you have a small enterprise, making the significant investment that’s required for box and plastic enclosure packaging can be a huge risk. You don’t want to pour so much of your budget into packaging when you’re just trying to break into the market. And that’s when you’ll really appreciate the convenience and affordability of hang tags. Hang tags can be produced at just a fraction of the cost you have to bear if you choose boxes or plastic enclosures.
Maya Hang Tag for Hair Packaging
2. EASY TO CUSTOMIZE
Because printing and cutting out hang tags is so easy, you can go crazy with creativity. Your choice of colors, shapes and sizes is endless. You also have sufficient space on the hangtags to insert product information. For instance, your hangtags could carry details like the texture, color and length of the hair. Tip: For a more professional look, use a label maker to print the information.
3. CONVENIENTLY PRODUCED
Not only are hang tags cheap to produce, they also have a faster turnaround. In fact, even a bulk order takes no longer than a couple of weeks. You get to save money, effort and time all at once!
4. FLEXIBLE AND COMPATIBLE
One of the best things about hang tags is that they can be used in so many ways. For the simplest packaging, you can just attach them at the end of a basic plastic bag. But you can also use hang tags to add flair to more sophisticated packaging like boxes. Other popular hangtag-compatible choices include zip-lock and organza bags. No matter what your packaging type is, there’s always room for a hang tag!
5. GOOD LOOKINGLast, but certainly not the least, well designed hang tags enhance the entire look of your packaging. The right choice of hang tags helps your products stand out from the competition and give an elegant impression. In a world obsessed with appearance, your products can definitely benefit from great looking hang tags!
Sample Hang tag for Rochana, Australia.
Tags: box-packaging, cost of hair packaging, great packaging design, hair, hair box, hair packaging, hair packaging cost, hair packaging tips, hair packaging types, hang tag designs, hang tags for packaging, packaging tips, packaging with hangtags, plastic hair packaging, tips for great packaging design, types of hair packaging, wigs packaging
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May 1st, 2011
5 reasons why Box packaging is the best option for premium quality hair.
The Final Products - Wig Box packaging and Headbands packaging for 2010 FIFA World Cup South Africa
If you deal in hair packaging- with products ranging from wigs and afros to headbands and extensions- you often have to make a choice between the two most popular packaging options: Boxes and plastic enclosures. While we’re all for creativity and thinking ‘outside the box’, for this decision we have to highly recommend using box packaging. Here are our reasons!
1. LOOK AND FEEL
To ensure the success of your business, you need to give your customers the impression that you’re a professional and successful enterprise. When you use Plastic packaging for your hair accessories, some of the connotations you’re spreading are that your product was cheaply produced and that you didn’t put in a lot of effort towards its packaging. Whereas with box packaging you give the impression of a high-end product that your company has carefully created and packaged.
2. ENVIRONMENT FRIENDLINESS
Customers these days are very knowledgeable and conscious about their choices and how they affect the world. We’re all highly aware of the ecological dangers of plastic as a packaging medium. With an increasing interest in ‘living GREEN’, the smart consumer nowadays supports products that use green packaging and avoids the ones that contain materials hazardous to the environment. With box packaging, you come across as a company that is conscientious about its role in the society and that supports environmental causes. Such a decision will definitely win you cool points with the ‘green’ customer.
3. COST BENEFITS
Most business managers don’t realize this but box packaging is cheaper to produce than plastic enclosures. Box packaging helps you save time and money because you can get it made quickly and the minimum order quantity is quite less compared to plastic packaging. As a successful enterprise, you can definitely utilize your time and finances savings from box packaging towards other business activities.
Hair Extension Packaging Box
4. CUSTOMIZATION
Box packaging offers a great canvas for high quality designs and other customizations. Your packaging design looks much better printed on paper/cardboard boxes and you can add other attractive features like windows, embossing and foil stamping (in any color of your choice!)
5. SAFETY
Lastly, box packaging is much better at protecting your product from external damage than plastic enclosures. Because boxes are much more resistant to effects of heat, wear and tear and careless handling, your product is less likely to get damaged before it’s purchased. This helps you reduce spoilage costs.
Box packaging helps your product stand out, look good and leave a better impression on your customer. With so many benefits to be had, it’s a no-brainer for hair packaging!
Tags: 2010 FIFA World Cup, box-packaging, cost of hair packaging, great packaging design, hair box, hair packaging, hair packaging cost, hair packaging tips, hair packaging types, packaging tips, plastic hair packaging, tips for great packaging design, types of hair packaging
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March 2nd, 2011
Product packaging is increasingly becoming one of the strongest selling points for a product. You can have a great product but if it isn’t marketed and packaged well, you’re bound to lose a huge chunk of your sales. It wouldn’t be wrong to say that one of the biggest mistake marketers make is failing to understand the benefits of effective product packaging. The mistakes don’t stop just there though. Even when you want to invest your time, effort and money in coming up with great packaging, there are a number of things you have to do correctly. To create great packaging, here are 5 of the biggest packaging mistakes you must absolutely avoid!
1. LEAVING PACKAGING DECISIONS FOR THE VERY END
When you are in the initial stage of planning, designing and developing your product, packaging decisions might seem like a distant consideration but that couldn’t be farther from the truth. Your product packaging can help make or break your product so there’s no sense in ignoring it till the end of the process. There are so many material and vendor choices to be made that it can overwhelm you if you put it off extensively. Therefore, start planning your product packaging as early as possible.
2. NOT DOING RESEARCH
Packaging decisions are never as simple as “Let’s just put our product in this box”. Depending on your product type, there are both good and bad packaging choices. It’s always a good idea to venture out in the market and do some research about the packaging options for your product type. You can get information by researching your competitors, suppliers, distributors, retailers and customers. Remember that the same type of material, look and feel can not be applied to all types of products- after all you wouldn’t package ice cream and hair extensions the same way!
3. CARELESSLY CHOOSING THE MATERIAL
Quite possibly the most important packaging decision, your choice of material for your packaging is crucial to the success of the entire initiative. While there are some obvious popular choices (like plastic bags or cardboard boxes), picking just the right shape, size, quality and type for YOUR product isn’t simple. And while you can just choose the same material that your competitor uses, you still need to consider how you would make your packaging stand out.
4. DOING IT ALL ON YOUR OWN
Packaging in itself is a big industry- and for good reason. There are so many excellent material suppliers and packaging designers out there that your choices are endless. So don’t try to do everything yourself if you think your product would benefit more from professional input. Also, even when you are making and pursuing your own packaging decisions, you should always be open to suggestions from your colleagues, employees, industry people, family and friends.
5. NOT BEING REALISTIC AND FLEXIBLE
Your packaging decisions must be strictly in line with your overall business plan. You need to consider your finances, production quantities, industry and customer trends, and the possibility of creative new ideas. Therefore it’s always best to start small and always allowing for change. In practice, this means that you should not order 10,000 boxes for your product packaging when you only plan on manufacturing 4,000 units of your product in the first batch. After your first roll-out, the feedback you will obtain will be highly valuable for future packaging decisions.
Packaging is one of the most important aspects of your product. By smart and careful decision making, you can avoid the biggest packaging mistakes.
Tags: box-packaging, great packaging design, hair box, hair packaging, hair packaging tips, hair packaging types, packaging tips, tips for great packaging design, types of hair packaging, wigs packaging
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January 18th, 2011
Most companies don’t put much thought into their product packaging. They share the mindset that believes customers are only concerned with the product contained within. However, while the importance of the product is superlative by all means, product packaging is playing an increasingly significant role in the success of businesses. Here are 5 good reasons why you should invest more time and resources into creating great hair packaging:
Presentation and First Impressions
Like it or not, our world is very superficial and physical appearances play a vital role. From people to products, presentation is essential to success. Your product packaging is, in effect, a representation of your product. The way it looks, feels and facilitates effects customer perception of your product attributes.
Additionally, when your product is placed in stores, it is the packaging that the customer sees first- and therefore it is important to make the right first impression.
Protection
Most hair accessories require protection from the possible damage in the process of shipping, storing, displaying and transporting. A carefully designed and effective hair packaging will not only ensure successful shipping but also help your customers in keeping the product safe after they’ve purchased it.
Promotion
From attracting your target customer to displaying your product’s benefits, great hair packaging is an excellent promotional tool. Packaging is actually like a salesperson for your product. It helps your product get picked from amongst your competitors and continues promoting your brand even after the customer’s purchased it. As long as the packaging remains intact (and even when its tossed aside once its ripped open to expose the product), it remains in front of the customer’s eyes and keeps the brand’s name embedded in their mind.
Information
You can use your product packaging in inventive ways to publish information about the product and your company. You can also print information on it related to product use, maintenance and feedback.
Utility
From a customer’s point of view, the product packaging can provide them with ongoing utility even after they have extracted the product from it. For instance, they might use the hair packaging box repeatedly for holding their wigs and extensions.
Great hair packaging can play an instrumental role in marketing and selling your product. It is definitely a worthwhile investment!
Tags: box-packaging, great packaging design, hair, hair box, hair packaging, hair packaging cost, hair packaging tips, hair packaging types, packaging tips, tips for great packaging design, types of hair packaging
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